Published in Processors

HP gives thumbs up to ARM

by on02 October 2014

Good for the bottom line

The maker of expensive printer ink HP expects new lower-power servers made with technology from ARM Holdings to make inroads in niche data centres over the next year. If vice president of server engineering Tom Bradicich is right, then it could give Intel a good kicking in its bottom line.

Bradicich said that penetration is low at the moment because the ARM chip was starting from nothing but the take-up is pretty encouraging. HP this week launched new servers made with chips designed by Applied Micro Circuits with intellectual property licensed from ARM. ARM’s supporters, which now include HP say some data centres can be made more cost effective and energy efficient by using them instead of Intel's server chips.

Bradicich said HP's new 64-bit ARM-based servers were ideal for handling specialized data-centre workloads like search and scientific analysis. Sandia National Laboratories and the University of Utah plan to use HP's new servers for scientific analysis and high-performance computing, while PayPal plans to use another version of the servers.

With AMD and other chipmakers working on their own ARM server chips, variety is a key factor for customers that have long depended on Intel, Bradicich said.

Intel has launched its own line of "Atom" low-power server chips to counter the ARM threat. HP offers servers made with Atom chips but said they are not selling that well.

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