Published in Mobiles

Apple set to rebrand A15 Bionic chips

by on24 March 2022

Rebaking saves having to develop new ones

Fruity and nutty cargo cult Apple is set to rebrand its A15 Bionic chips as A16 for the iPhone 14 launch.

The move is clever because not only does it save Apple the time and effort of developing a new chip for the phone, it can use the Tame Apple Press to convince the world it has a brand new chip.

Apple analyst Ming-Chi Kuo previously revealed that there would be a split in performance for this year’s iPhones, with only the two Pros getting the benefits of an A16 upgrade.

This latest report from idropnews not only confirms that claim, it claims that Apple is going to indulge in some semantic trickery into the bargain.

Apparently, while the iPhone 14 and iPhone 14 Max will run the same chip that’s powering the iPhone 13, Apple will rename it to the A16. This would leave the actual new chip to be rebranded the A16 Pro and fitted into the iPhone 14 Pro and iPhone 14 Pro Max. Apple will be quids in.

The report claims that this is a good thing, not for the user of course, but for Apple’s bottom line. Ut will keep manufacturing costs down, thus enabling the iPhone 14 to be priced the same as the iPhone 13. The iPhone 14 Pro will see a price increase over the iPhone 13 Pro. By introducing the iPhone 14 Max at $100 more than the iPhone 14, the report claims, Apple is setting up a $100 price bump for the iPhone 14 Pro in order to maintain that established $200 gap between normal and Pro models.

So in other words without doing anything really Job’s Mob will be laughing all the way to the bank funded by their very stupid users. While this is not news, the fact that Apple does not feel the need to even hide it any more probably is.

One Tame Apple Press member enthused that Apple will seek to justify the price hike by equipping only the iPhone 14 Pro models with a new pill and punch-hole notch. Gosh, so all that money extra for a different shaped hole.


Last modified on 24 March 2022
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