The dark satanic rumour mill has manufactured a hell on earth yarn which claims that Sir Ives has told his black shirted serfs to design Apple's first flaccid by design phone.
Dubbed the banana iPhone, presumably because it will be bought by monkeys who will fling poo at those who do not praise it, it could hit the market in 2018. By then of course everyone will have bendy phones and Apple will be far too late to claim it invented them, but it will anyway.
The handset would use an OLED screen which would be brighter and show colours better than current iPhone screens.
The rumour is probably true. Apple is 'serious' about transferring its flagship product line-up to OLED screens as those displays can solve its existing weak points such as colour saturation, accuracy, and brightness.
The source added that if Apple releases an iPhone with an OLED-based flexible screen, it will create a huge market, as Apple has not yet used the technology in its flagship models.