Published in Graphics

Nvidia’s rebadging causes confusion amongst speculators

by on24 October 2022

Unclear what is being rebadged 

The GPU maker named after a Roman pizza with sausages, truffles and potatoes (pictured) is creating some confusion amongst gamers about the branding of its latest and greatest cards.

Renders based on recently leaked information about the Nvidia GeForce RTX 4070 suggest that it won’t be a rebranded RTX 4080 12GB, but rather a new graphics card, leaving the outfit's third-most powerful RTX 40-series card in a limbo.

For those who came in late, when Nvidia “unlaunched” its GeForce RTX 4080 12GB GPU, there was some speculation that it might be rebranded as the RTX 4070, which could affect the future RTX 4060 card in terms of pricing. This does make some sense as Nvidia couldn’t sell a GeForce RTX 4070 at $900, which was the expected price for the RTX 4080 12GB.

YouTube channel Moore’s Law is Dead made some renders based on photos of the GeForce RTX 4070. The purpose of showing a render rather than a photograph is to protect the source of the information.

A render is shown of an Nvidia GeForce RTX 4070

Based on the renders, Nvidia’s GeForce RTX 4070 will be a slimmer card with a larger fan to offset the cramped space. Moore’s Law is Dead pointed out that the final product might have minor variations. but believes that the renders are accurate. If that’s true, then it’s clear that the RTX 4080 12GB won’t be rebadged as an RTX 4070 and probably won’t be made into an RTX 4070 Ti either.

It looks like Nvidia’s GeForce RTX 4080 12GB is still in limbo. Nvidia hasn’t canceled it, but there haven’t been any other hints about when or how it will resurface. 


Last modified on 24 October 2022
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