The Canadian Toys R Us website is advertising the Nintendo Switch for $329.99, which works out at just under £200 in Imperial British currency. Blighty analysts thought that the Nintendo Switch would sell for £199.99.
Nintendo Switch will also be available with games bundles, starting at £249.99. Additional Nintendo Switch controllers, meanwhile, are said to cost £39.99.
Recently the price of the Switch was the subject of an investors meeting, where shareholders were told that Nintendo was not going to flog the console at a loss.
“We would like a wide variety of consumers to enjoy Nintendo products, and we would also like to think in terms of consumers expectations for our products,” a spokesNintendo said.
Ovum analyst Paul Jackson thought that £200-£220 represents the "sweet spot for mass adoption", and that £300 would be a good price to start with for Nintendo.
"Classically the £200-£250 mark was a sweet spot for mass adoption - for tech loving Brits it’s just under that impulse buy ceiling - but that is quite low for a new console launch," he said.
Nintendo said that it would announce the Nintendo Switch price, games list and release date during a special event in Tokyo on 13 January. Nintendo has already confirmed a March 2017 release date for the Nintendo Switch, although the exact date will be announced in January.