Published in Gaming

Nintendo Switch is 232 euro

by on14 November 2016

Aiming at a cheaper market

Nintendo Switch price details have seemingly been revealed by retailers and it is more or less what we were expecting.

The Canadian Toys R Us website is advertising the Nintendo Switch for $329.99, which works out at just under £200 in Imperial British currency. Blighty analysts thought that the Nintendo Switch would sell for £199.99.

Nintendo Switch will also be available with games bundles, starting at £249.99. Additional Nintendo Switch controllers, meanwhile, are said to cost £39.99.

Recently the price of the Switch was the subject of an investors meeting, where shareholders were told that Nintendo was not going to flog the console at a loss.

“We would like a wide variety of consumers to enjoy Nintendo products, and we would also like to think in terms of consumers expectations for our products,” a spokesNintendo said.

Ovum analyst Paul Jackson thought that £200-£220 represents the "sweet spot for mass adoption", and that £300 would be a good price to start with for Nintendo.

"Classically the £200-£250 mark was a sweet spot for mass adoption - for tech loving Brits it’s just under that impulse buy ceiling - but that is quite low for a new console launch," he said.

Nintendo said that it would announce the Nintendo Switch price, games list and release date during a special event in Tokyo on 13 January. Nintendo has already confirmed a March 2017 release date for the Nintendo Switch, although the exact date will be announced in January.

Last modified on 14 November 2016
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