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Apple’s customer satisfaction levels fall

by on25 September 2020

Samung's Empire stable

Apple’s customer satisfaction figures in Apple in PC and tablets in the US have fallen slightly bringing it neck and neck with Samsung.

Apple is Samsung’s biggest competitor, and products from the two companies are often compared head to head in most segments.

According to the latest numbers from ACSI (American Customer Satisfaction Index), Samsung managed to score 81/100, narrowly missing a tie with Apple, which scored 82/100.

However, Apple’s customer satisfaction index dropped one point from last year, while Samsung’s ratings stayed similar to last year. While Apple regularly quotes customer satisfaction rates in the high 90s in its keynotes, ratings from ASCI show that the reality is a bit different.

Acer and Amazon are tied to the third place with 78 points, while ASUS, Dell, and HP are tied at the fourth position with 77 points. Overall, tablets (78/100) beat laptops (77/100) in terms of customer satisfaction by one point. Desktop PCs, on the other hand, reached a customer satisfaction score of 80/100 in the US.

Samsung released some impressive tablets and laptops this year, including the Galaxy Tab S7, Galaxy Tab S7+, Galaxy Book Flex 5G, Galaxy Book Flex alpha, Galaxy Book S, and the Galaxy Book Ion. You can read our review of the Galaxy Tab S7+ below.

Last modified on 25 September 2020
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