Speaking to the Electronic Privacy in Communications event in Washington he said that Apple was completely uninterested in its users personal details. This is possibly because, just like the rest of the world Apple finds its users dull and is completely uninterested in their doings . After all who wants to read emails about Coldplay and how great the iPhone 6 is?
Cook said that privacy was being attacked on multiple fronts.
"Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be."
Cook criticised the launch of free services, at a time when Google has added Photo folders to its Drive.
"You might like these so-called free services, but we don't think they're worth having your email or your search history or now even your family photos data-mined and sold off for God knows what advertising purpose," he added.
"And we think someday, customers will see this for what it is."
"Our business model is very straightforward: we sell great products. We don't build a profile based on your email content or web-browsing habits to sell to advertisers," he said.
"We don't 'monetise' the information you store on your iPhone or in iCloud. And we don't read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple."
If true it is a shame. Most Apple fanboys would live to have Apple read their email. It would mean that someone was listening to them.