According to Tom's Hardware the new pay-as-you-go programme allows Intel to reduce the number of SKUs it ships while still capitalising on the technologies it has to offer. Clients can upgrade their machines without replacing actual hardware or offering additional services to their clients.
Intel's upcoming Intel's 4th Generation Xeon Scalable Sapphire Rapids processors are equipped with various special-purpose accelerators and security technologies that all customers do not need at all times. Software Defined Silicon (SDSi) technology means Chipzilla can sell fewer CPU models.
The list of technologies that Intel wants to make available on demand includes Software Guard Extensions, Dynamic Load Balancer (DLB), Intel Data Streaming Accelerator (DSA), Intel In-Memory Analytics Accelerator (IAA), Intel In-Memory Analytics Accelerator, and Intel QuickAssist Technology (QAT) to accelerate specific workloads.
Since Intel's On Demand technologies are aimed at entirely different workloads, few customers will need all of them. But as they scale their data centers, they may require some of them. Some of Intel's customers will offer those capabilities as a service and others will contribute to activating them on servers installed on-premise.
Companies like H3C, HPE, Inspur, Lenovo, Supermicro, PhoenixNAP, and Variscale will be a part of the On Demand programme which is fortunately reserved for servers and Xeon platforms. This might be because when Intel tried to roll out the idea to desktop processor users to make their PC's run faster it was as popular as a Liz Truss government.