Published in PC Hardware

AMD shows off PCs with 7th Gen PROs

by on05 October 2016

More than just a nice pair of Bristols

AMD announced the first PCs featuring 7th Generation AMD PRO APUs (formerly codenamed “Bristol Ridge PRO”).

The AMD PRO APUs are built for the business market and are supposed to deliver increased computing and graphics performance, improved energy efficiency and security.

Jim Anderson, senior vice president and general manager, Computing and Graphics Business, AMD said that for the past two years his outfit had been doing well in the commercial client segment.

“Since its inception in mid-2014, AMD PRO processor unit shipments increased more than 45 percent, enabling businesses all over the world to simplify IT with secure, high performance, reliable solutions. We are thrilled to have PC market leaders like HP and Lenovo expanding their use of AMD technology in their business client portfolios,” he said.

The 7th generation AMD PRO processors is being put under the bonnet of HP’s new EliteDesk 705 G3 desktop series.

Guayente Sanmartin, Vice President of Product Management, Commercial Desktops, HP said: “We are delivering more performance, security and flexibility to give our enterprise customers peace of mind that allows them to focus on their business, not on IT complexity.”

An AMD spokesman said that the processors ensure sensitive data and trusted applications remain secure with the dedicated and integrated AMD Secure Processor technology.

This is a system-wide secure environment that offloads and isolates security functions, providing an independent hardware-based root of trust for secure boot, content protection, application security, and fTPM 2.0 (firmware trusted platform module).

AMD PRO desktop processors provide up to 14 percent more compute and 22 percent more graphic performance while being up to 32 percent more energy efficient than 6th generation AMD PRO processors.

The range use open standards and CPU-agnostic DASH manageability allows IT departments to easily integrate and manage systems. The HP EliteDesk 705 G3 Series desktops, available in microtower, small-form factor (SFF), or mini-form factor. They appear to range in price from $517 to $719 depending on the spec.

Last modified on 05 October 2016
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