Scott Aylor, corporate vice president and general manager for enterprise solutions at AMD said that this would lead to a more immersive gaming experience. He thinks that gambling could also become more interactive through gesture and face recognition on devices using the chip. AMD also sees a big opportunity for the chips in pachinko arcades in Japan.

This is a sideline for AMD which is looking for new ways to make cash outside the PC market. Graphics-hungry hardware, such as medical equipment, digital signs, ATMs, point-of-sale systems and industrial hardware are being seen as a good place to go.

The  gambling market is an unusual way for AMD to score big contracts to supply millions of chips – if it plays its cards right. The LX family is based on the Jaguar CPU core, which is installed in the latest gaming consoles. It draws up to 10 watts of power. The G I and G J series have Excavator CPU core and are more graphics intensive, although the power draw is greater. The chips support Windows and Linux operating systems. AMD has no plans to support Google's Chrome OS.