According to Digitimes the outfit currently has 20 per cent of China's 4G chip market and is looking to push its 4G chip market share in China to more than 50% in the second half of 2015.

This is a step up from earlier targets as MediaTek president Hsieh Ching-chiang remarked recently that the company is aiming to reach a 40 per cent share.  That comment was only a few months ago, and so any 50 per cent target means that its ambitions must be being more than met.

MediaTek just released the P10 series of its Helio family for mid-range 4G smartphones. The Helio P10 is a 64-bit SoC based on eight Cortex-A53 cores and clocked at 2GHz, and will be available in the third quarter of 2015.

MediaTek said that using TSMC's 28nm HPC+ process, the Helio P10 can save up to 30 per cent more power compared to existing smartphone SoCs manufactured using 28nm HPC process.

MediaTek previously announced its 10-core Helio X20 series, which integrates a multi-mode Cat 6 LTE modem.