Big G said that COVID-19 severely nobbled the smartphone business as sales dropped 20 percent throughout the world during Q2 2020. But despite a sharp fall in sales, Samsung remained the number one smartphone brand in the world with Huawei, which managed to topple Samsung from its top position in April, a close second.
Gartner said that Samsung managed to sell 54.75 million smartphone units during the second quarter of 2020, capturing an 18.6 percent share of the market. However, the company’s sales dropped by 27.1 percent compared to Q2 2019. Huawei, on the other hand, sold 54.12 million units and captured an 18.4 percent share of the global smartphone market, a 6.8 percent drop from Q2 of 2019.
Apple’s sales dropped. The company sold 38.38 million iPhones during the second quarter to capture a 13 percent share of the smartphone market, a drop of 0.4 percent compared to Q2 2019. Xiaomi and OPPO sold 26.09 million and 23.61 million units, respectively. Xiaomi’s market share during Q2 2020 stood at 8.9 pe cent, while OPPO’s market share was eight percent.
294.66 million smartphones were sold worldwide during Q2 2020. The top five brands captured Two-thirds of all smartphone sales. Anshul Gupta, Senior Research Director at Gartner, said, “The COVID-19 pandemic continued to negatively affect Samsung’s performance in the second quarter of 2020. Demand for its flagship S Series smartphones did little to revive its smartphone sales globally.”