Published in Mobiles

Brother releases rugged printers for business

by on21 March 2019

It is a growth area

 Brother UK has launched a new line of rugged mobile print devices which is one area of the print market which is growing.

Demand for mobile printers has increased by 4.8 percent and Brother wants to take advantage of it  with new rugged compact RJ-4230B and RJ-4250WB models.

The gear is designed to make life easier for field workers, transport and delivery operatives, ticketing assistants, retailers and warehouse workers – allowing them to produce documentation of up to four inches wide on the move.

The new devices feature improved durability and connectivity options alongside upgraded memory and longer-lasting battery life. The printers also feature moulded rubber housing, drop test protection of up to 2.1 meters and IP54 certification – meaning devices resist water spray and protect from dust penetration, which can cause damage.

Users aren’t locked down to specific types of consumables or brands thanks to a spindle-less media holder, which is also spring-loaded for easy changes of media without needing adjustments.

Hassan Masaud, Product and Solutions Manager at Brother UK, said: “Mobile print represents a great opportunity with the European market expected to grow to €450 million by 2021. The launch of the RJ-4 line represents a significant investment in helping our channel partners take new, competitive models to market and capitalise on mobile print’s potential.”

Other key features of the range include a new Mobile Deploy feature, which enables users to update software remotely from any location, reducing device downtime by removing the need to take printers out of circulation.

Meanwhile, the RJ-4 models offer a range of connectivity options including NFC, AirPrint, Bluetooth, Wi-Fi and MFi allowing for seamless integration with Android and iOS systems, so companies with mixed operating systems don’t have to choose between different models.

Hassan said: “IT professionals told us that mobile printers can save each field worker two hours every week, the equivalent of roughly 13 working days per employee per year. Having a range of connectivity and time-saving features is key to achieving this, which made it a cornerstone in the development of our RJ-4 models.

“Field workers are some of the biggest users of mobile print devices, with more than half of firms planning to grow their field-based workforce and a fifth revealing mobile printers improve the service they offer – illustrating the size of the opportunity.”

The new range of RJ-4 printers strengthens Brother’s portfolio of mobile print solutions, which now covers 18 models, broadening the number of print applications and potential customers.

Last modified on 21 March 2019
Rate this item
(0 votes)

Read more about: