Published in Mobiles

Xiaomi might miss sales targets

by on17 December 2015

Still did pretty well

Xiaomi chairman Lei Jun’s prediction of his company selling 80 million to 100 million smartphones in 2015 might not be coming about after all.

When he made the prediction in March it was nearly possible as the firm sold 34.7 million handsets by July 2015 but as smartphone sales slumped even Xiaomi has suffered.

Huawei and Lenovo have stepped up their own efforts, making even the low-cost segment of the Chinese smartphone market tricky, particularly as they are mimicking Xiaomi’s tactics, of flash sales and viral marketing.

Jun isn’t too concerned about Xiaomi not hitting its smartphone sales target, he says it is more about the “rate of customer satisfaction” what ever that means.

He said he was pushed to come up with a smartphone sales figure for 2015, even though he had an inkling that the smartphone landscape in China for 2015 wouldn’t be as rosy as in years past.

Whether Xiaomi will repeat its success in China in other regions remains to be seen, though Jun is still optimistic about his company’s prospects.

Last modified on 17 December 2015
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