Published in Mobiles

3D Touch not enough for iPhone 6s analysts warn

by on11 September 2015


Sales will fall to 2013 levels

Beancounters at Digitimes Research have warned that the introduction of 3D Touch may not be strong enough to stir up demand for the new iPhones as the outfit loses control of China.

Digitimes Research claims that dwindling demand for iPhone devices in China will have the most impact on the sales of the iPhone 6s and iPhone 6s Plus.

While this all makes sense, Digitimes thinks that the iPhone 6s/6s Plus will total 80-85 million in the second half of 2015. Shipments of all iPhone devices are expected to reach 125-130 million.

If these figures are right, then Apple iPhone sales will fall from the 191.3 million units it flogged in 2014. That year Apple boasted a 25 per cent increase in sales from the previous year which means that 2015 is settling back to its pre-China 2013 figures.

Digitimes Research said that things are not going well for Apple in China. There is a lack of cooperation with new telecom operators and dwindling demand for iPhone devices in China will have the most on sales of the iPhone 6s and iPhone 6s Plus.

The specification upgrades in iPhone 6s and iPhone 6s Plus, including the adoption of the more powerful A9 chips, a 12-megapixel camera and support for 300Mbps LTE and 886Mbps Wi-Fi, may also fail to instigate replacement demand, Digitimes Research said.

All this shows the inevitable contraction of Apple sales which we have been warning about for a while. 

Last modified on 11 September 2015
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