Dubbed AR, no other technology company has come up with the idea before and it is believed to be the brain child of Tim Cook himself. Of course, it is all top secret because other companies will steal the idea before Apple gets it to market.

However, word on the street is that Apple is working with the German optics manufacturer Carl Zeiss on a pair of lightweight AR/mixed reality glasses.

The rumour comes from tech evangelist Robert Scoble who thinks the project could be announced as early as this year. Apparently it has been confirmed by a Zeiss employee, Scoble wrote in a Facebook post Monday.

Unlike virtual reality, which promises to immerse goggle-wearing users in new and exciting digital worlds, AR overlays images and data atop the real world. This is the sort of idea which was shown with Pokemon Go.

To show how in advance Apple is over companies like Microsoft and Google Cook told ABC News that he saw bigger possibilities for AR than VR in September! That is long before anyone else came up with the idea and pours cold water on the idea that Apple has run out of ideas, can only update its ten-year-old smartphone technology and that it is always getting beaten to the punch issuing technology years after everyone else.

The company has filed several patents with the US Patent and Trademark Office that deal with augmented reality because, you know, no one else is doing AR.