Published in IoT

Tag Heuer can’t keep up with demand

by on07 December 2015

There is a market after all

Luxury watchmaker Tag Heuer has found that there was a market for an expensive smartwatch if you were not Apple.

Tag Heuer’s trial smartwatch, the Tag Heuer Connected can’t keep up with demand and has had to increase its production from initial 1,200 to 2,000 watches weekly.

Bloomberg said that the watchmaker has received orders over 100,000 pieces of the Connected watch from retailers and dealers which is a good indicator of demand in the market. This is nothing like

Apple’s figures but is still a lot of money for a watchmaker and probably indicates the development of a serious market rather than just an Apple fanboy fad.

Jean-Claude Biver, the CEO of Tag Heuer shares that more smartwatch models from the company will be unveiled at the end 2016 or early 2017 – with options of new materials and diamonds.

The $1,500 Tag Heuer Connected smartwatch is pricey and the fact that it has an upgrade to a mechanical watch if you don’t like it appears to have helped.

Last modified on 07 December 2015
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