Dubbed "Halo," Prophetic says consumers can induce a lucid dream state, which occurs when the person having a dream is aware they are sleeping. The goal is to give people control over their dreams, so they can use that time productively.

Prophetic CEO Eric Wollberg told Fortune the gear means that a CEO could practice for an upcoming board meeting, an athlete could run through plays, a web designer could create new templates or a developer could map out some code.  

Consumer devices claiming to induce lucid dream states aren't new. Headbands, eye masks, and boxes with electrodes that stick to the forehead all populate the market. Even some supplements claim they can do it too.

The idea is that while they cannot get specific answers to a problem they can come up with new creative strategies while they sleep. Unfortunately those who claim to use lucid dreaming say that they don’t get a decent night’s sleep.

Halos will cost around $1,500 to $2,000 each.