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Tame Apple Press tries to spin iPhone 14 Pro price hike

by on30 August 2022

Apparently it is all due to the magic camera sensor

Apple’s volunteers in the mainstream media have been scratching their collective heads trying to come up with a reason why the iPhone 14 Pro price is so unreasonably high – even for Job’s Mob.

The majority of them have focused on the Pro’s camera sensor as the reason for the $100 price difference which is the only visual difference between the models.  Instead of one bump there are going to be three which gives the iPhone ultrawide abilities.

Analyst Ming-Chi Kuo said that instead of the current 12MP ultrawide camera sensor with small-ish 1 micron pixels, Apple will be equipping the 14 Pro models with a sensor that has 40 per cent larger pixels, hence will be able to collect way more photons in the same low-light scenario than its predecessor the iPhone 13 Pro and 13 Pro Max.

Coupled with quadrupling the camera resolution of the main iPhone 14 Pro and 14 Pro Max cameras to 48MP, likely to be able to introduce 8K video capturing abilities that demand at least a 32MP sensor size.

These are not actually hardware but will be telephoto upgrades that Apple is promising to have out there in 2023. Hopefully, this promise will be more reliable than its promise to start making a car.

Ming-Chi Kuo listed the component suppliers that won Apple's ultrawide camera upgrade orders - Sony for the sensor, Minebea and Largan for the voice coil monitor, and LG for the camera module packaging. 

Apple will have to shell out 70 per cent more for the new ultrawide camera sensor from Sony, 45 per cent for the voice coil monitors from Largan and Minebea, and 40 per cent more for LG's camera packaging, boosting the overall camera set pricing significantly. Apple will be passing those costs directly to the customer so it will stay wealthy at their expense during this difficult time.   

Apple is confident that fanboys will pay the extra $100 and not realise that they can get much better phones for that price.  Kuo said that Apple has ordered more iPhone 14 Pro Max and 14 Pro models than it has ordered assembly of the cheaper iPhone 14 and iPhone 14 Max versions.


Last modified on 30 August 2022
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