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China backs the Imperialist publishers

by on21 July 2016


Bans ad-blocker plus

The Chinese authorities, which are not famous for Kowtowing to big business appear to have surrendered to the demands of the western publishers and blocked Ad-block plus.

Western publishers have claimed that Adblock plus  (ABP) stops them from making money and have done their best to get the software banned or ruled illegal. Ironically the only place they appear to have succeeded is China.

China released its first set of digital ad regulations two weeks ago, but buried in the new regulations is language that would seem to all but ban ad blocking.

Writing in his company’s bog, ABP operations manager Ben Williams said that the new regulations prohibit “the use of network access, network devices, applications, and the disruption of normal advertising data, tampering with or blocking others doing advertising business (or) unauthorized loading the ad.”

Another clause addresses tech companies that “intercept, filter, cover, fast-forward and [impose] other restrictions" on online ad campaigns.

Basically it looks like the Government wants to get advertising more under their control and that includes that they want to be the only ones to be allowed to remove or alter ads.

Last modified on 21 July 2016
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