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New star-trek film is a massive advert for HPE

by on07 June 2016

HPE will boldly go if it is still here in 250 years

The former maker of expensive printer ink has said that the Star Trek Beyond, the latest in the new Star Trek movies will be a big advert for the company.

Hewlett-Packard Enterprise (HPE) said it had been working with Paramount over the last few months to “develop three conceptual technologies” for the new flick.

In an HPE press release, the company writes: “Without giving any spoiler alerts, we collaborated on three different technological concepts in the film: The quarantine, the diagnostic wrap, and the book. Each of these concepts showcase HPE’s vision for the future of technology, but are rooted in developments we hope to introduce much sooner.”

Apparently, one of the things is a product, which HP called the “The Machine” which it first mentioned in 2014. The Machine would use memristors and optical interconnects to create a new genre of hardware that was supposed to revolutionize supercomputers and mobile devices alike.

In 2014 it said that it would commercialise the technology in The Machine within the next few years “or fall on its face trying.” We are not saying anything as the falling on its face option appeared to be played rather well.

HP announced that The Machine would be released as a "memory-driven architecture" alone, scrapping the custom-built OS HP said it would create to work in step with the memristor and silicon-to-optic interfaces promised in the original The Machine. Instead the new The Machine would just run a version of Linux.

HPE apparently has not given up on the Machine and claims it will leave behind sixty years of technological compromises and inefficiencies, reinventing the fundamental architecture on which all computing is currently based.

“As you can imagine, this gave HPE and Star Trek Beyond production teams plenty of creative runway for the film.”

So HPE said it is projecting the release date of its Machine 250 years into the future. Of course the message to us is that HPE, if it is still going in 250, will have finally beaten Duke Nukem record in failing to get a product out on time and the outfit is not Star Trek Beyond Hope.

Last modified on 13 June 2016
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