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Atari gets into the Internet of Things

by on01 June 2016

There is a pong in the Internet fridge

Legendary games maker Atari is getting into the Internet of Things.

Atari has signed a deal with SIGFOX which provides dedicated communications for the Internet of Things (IoT). The cunning plan is to build a global partnership to develop a line of new connected devices based on Atari’s iconic brand.

The cooperation will bring together Atari’s brand and creative power with SIGFOX’s unique value proposition: connecting the physical world to the Internet through a simple, reliable, low-cost, energy-efficient solution. Currently operating in 18 countries and registering over 7 million devices in its network, SIGFOX is on its way to establishing one global, seamless network that provides ubiquitous connectivity for billions of objects.

The collaboration will cover a wide range of new Atari products, from the very simple to the highly sophisticated, providing customers with an easy way to know at any time where the devices are and what their status is.

The initial product line will include categories such as home, pets, lifestyle and safety. By connecting to SIGFOX’s network, the products will benefit from its competitive advantages: a long battery life and a simple solution that does not require local Internet connectivity and pairing. As soon as the battery is inserted in the object, it is immediately connected to the network.

SIGFOX CEO Ludovic Le Moan said:
“Atari, which has disruption rooted in their DNA, was quick to envision the transformative role that the Internet of Things can play in interactive entertainment,” said. “Our network bridges the virtual and physical worlds simply, reliably and inexpensively and this collaboration will launch a new dimension to gaming, while supporting features that are limited only by the imagination.”

Atari Fred Chesnais, Chief Executive Officer said that SIGFOX was doing well at transforming the way people are connecting to their objects in a simple and intuitive way.

“By partnering together and using SIGFOX’s dedicated IoT connectivity, we are going to create amazing products with our brand. We look forward to our collaboration with SIGFOX and releasing new products to the mass market on a global scale,” he said.

Last modified on 01 June 2016
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