Samsung unveiled the first commercial installation of its cutting-edge mirror display at an upscale hair salon in Seoul, South Korea. The 55-inch display units act as a mirror while playing media over the mirrored image.
The display represents a (90%) transparent layer over an underlying mirror, and is a genuinely transparent display. The Planar LookThru OLED Series offered something similar but cost too much for the great unwashed to use.
Using Intel 3-D camera technology, Samsung’s displays can also show customers in different hair styles, colors and trends, allowing the hairdressers at the Leekaja Hairbis’ Jamsil salon to provide customized, interactive consultations with their clients. Samsung expects mirror displays to be used in retail, interior design, furniture and fashion markets in the future. Similar 55-inch Samsung mirror displays will be available for purchase worldwide in fall 2016.
The Samsung mirror display ML55E provides 90 per cent transparency and 55 per cent reflectivity, designed to minimize visual distraction and provide clarity, both in the reflective mirror surface and in the media content overlays. It has been suggested that the technology could be a money spinner – one study shows the market for plastic and flexible OLED displays is expected to rise to $16 billion by 2020, with TV and industrial/professional use to make up half of the market share.
But the tech is still pretty expensive. One unbranded transparent OLED screen will set you back $1190.00. But there is another problem. Transparent OLED displays might work in sci-fi movie directors, but that is because they allows the camera to interact better with actors in a hard to film situation. Practically though see-through displays which have no touch capability are all really only useful in the exhibition sector.