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LG announces “Super UHD” television lineup ahead of CES

by on03 January 2016

All feature "HDR Plus" technology, IPS panels

In an effort to attract more attention to its brand name just days before the opening day of the 2016 Consumer Electronics Show in Las Vegas, the clever marketing team at LG has unveiled details of its premium LED TV lineup for 2016 with the nickname “Super UHD” (Ultra High Definition).

The company plans to release three 4K television sets in this new lineup plus one high pixel-packed 8K set. To start, the 4K models will be the UH9500 Series with screen sizes between 55 to 86 inches, the UH8500 Series with screen sizes between 55 and 75 inches, and the UH7700 with screen sizes between 49 and 65 inches.

All three series lineups will feature LG’s proprietary “HDR Plus” technology, which basically applies post-processing to improve non-HDR content. The company’s High Dynamic Range feature will be able to display HDR content from a variety of sources, including Netflix, Amazon and other online delivery services, and should work just fine with upcoming Ultra HD 4K Blu-ray players.

lg super uhd lineup 2016

Image credit: LG

All three lineups will utilize IPS panels that have two new features – True Black Panel and Contrast Maximizer – aimed at reducing reflective glare and by separating objects from their backgrounds to maximize contrast.

This year, LG is taking no design shortcuts and its UH9500 Series will become its thinnest television yet at just 6.6 millimeters thickness (0.22 inches) and nearly imperceptible borders. This is said to create a “floating in the air” aesthetic design. We will have pictures from the CES show floor later this week to illustrate the company’s latest engineering feat.

“We’re confident our newest HDR-enabled SUPER UHD TVs in 2016 will generate much excitement not in the industry, but also with consumers in general,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “We are the only company with a dual strategy focused on both OLED and IPS TV technologies and this is proof that we are not prioritizing one display over the other.”


Last modified on 04 January 2016
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