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Tame Apple Press claims Jobs Mob have killed Samsung

by on04 March 2015

What a difference a percentage point makes

The Tame Apple Press had a Nintendo in its trousers when Gartner released figures showing Apple sold the most number of smartphones globally in the fourth quarter, overtaking Samsung for the first time since 2011.

Apple sold 74,832 smartphones to end users worldwide, ahead of the 73,032 phones sold by Samsung, according to Gartner's report.

Reuters then released a huge tirade about how successful Apple had been this year in comparison to Samsung, before popping down to Starbucks to high-five their mates and show off the latest iPhone app.

However we are talking about a difference of 6,000 phones here which is below the margin of error and hardly proof that Apple has killed Samsung yet.

Apple's smartphones sales jumped about 49 percent in the fourth quarter, according to Gartner. In contrast, Samsung, the market dominator since 2011, recorded a nearly 12 percent fall and yet the difference was only 6,000? Apple had 20.4 per cent of the market while Samsung had 19.9 per cent.

What Gartner’s figures show is that Samsung is suffering from a bad case of competition on its lower end, it says nothing about Apple’s over all superiority at all. In fact Samsung had a dire year the fact that margins are not worse is an indication that things are not going that well for Jobs’ Mob either.


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