Published in News

Why an Apple car is not going to happen

by on25 February 2015


Why would it do something like that? 

It is becoming obvious that the fruity cargo cult Apple is out of ideas and it defaulting to just copying other people, but one suggestion by the Tame Apple press – that Jobs' Mob is going to make a car is too silly for words.

With the Apple watch poised to be a huge yawn, it has been suggested that Jobs' Mob has been looking at one of its admirers Tesla's CEO Elon Musk and saying "we should try that."

Musk has revealed just how far Apple is willing to go to bring his best workers over to Cupertino. In fact, Musk actually told Bloomberg that Apple is "offering $250,000 signing bonuses and 60 percent salary increases" for jumping ship.

Now since the average salary for a Tesla engineer is somewhere between $95,000 and $121,000 depending on the kind of work they're doing that means that there is a huge amount of Apple dosh headed the engineer's way.

The other thing that will happen is that Tesla loses all its expertise and has to surrender the field to Apple. This is more or less what Apple has been sued over in the recent battery case.

Unfortunately for Apple, Musk has studied the book of Jobs and has been aggressive in its own right poaching Apple employees. At the moment Tesla has stolen away more employees from Apple than it has from any rival car company.

So the question is, if Apple is so desperate to get into the eco-car business, why doesn't it just buy Tesla?

Part of the issue is that Apple historically does not write huge cheques for companies and the other problem is that Apple is probably not as interested in the car industry as the Tame Apple Press claims.

There can be lots of reasons why Apple needs car engineers without making its own vehicle. In fact if Apple made a car it would be hugely expensive, and need to be scrapped after a year, while that works with consumer toys people expect their cars to last a little longer.

Apple could want to get into the automotive market, with its own entertainment systems or computer hardware and software controls. To do this it would need some pretty clever automotive engineers to explain how car's work and integrate Apple censors and tech into vehicles.

While it does seem like an automotive accident waiting to happen, there would be some car manufacturers who would love to tout their cars are "controlled by Apple."

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