We found out that OCZ's Neural Impulse Actuator, or shortly NIA, should be available in Europe for €149, and that price includes VAT.
OCZ's NIA looks like an interesting product, but such a high price tag might be a problem. It is still early for such product to make any interesting progress on the market, but it has to start somewhere. We were lucky to try it, and we can say that it looks and feels good. We followed its progress all the way from when it looked like a sweat-band with serial input to USB rubberized head-band that works and looks much better.
The first batch of NIA should hit store shelves in about 2-3 weeks, and the U.S. market will be able to get it for $159. These U.S./E.U. prices are at least much lower than the initially expected 200-300, in both euros and US$.