Published in Mobiles

HTC One M8 Eye won't be coming to Europe

by on23 October 2014

Product manager confirms

HTC's One M8 Eye is the 13-megapixel version of the HTC One M8 and we saw it launching in China and Asia. Before the US launch event most of us believed that HTC plans to reveal this device for US and European markets, but it turns out that the only update that HTC planned for this quarter was the Desire Eye, a phone with 13-megapixel front and rear cameras.

We had a chance to chat with some local DACH HTC representatives and we got confirmation that the new HTC One M8 Eye won't be coming to Germany, Austria or Switzerland. The representative said the HTC One M8 was designed for specific markets, especially India, and he said that the device lacks some features like infrared found on the high-end HTC One M8.  

Ultrapixel is here to stay and it turns out that HTC still believes in this technology. Of course there is still room for improvement and HTC can make Ultrapixel cameras even better in next generation devices. The Ultrapixel concept is good, but it is easier for end users to understand that an 8-megapixel camera has much more pixels than a 4-megapixel camera.

The HTC Desire Eye has two 13-megapixel cameras, but the Desire brand was always reserved for mid-range products rather than HTC flagships. The HTC Desire Eye is not here to replace the HTC One M8, this was HTC's clear message. The One M8 is still the company's holiday season flagship.

Interestingly enough, the company mentioned that the HTC Dotview cover is the most successful accessory that they ever had and that they plan to expand it to a wide range of phones.

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