Apple sells a knitted phone sock for the price of hardware
Only Apple could glorify a pouch as a lifestyle revolution.
The fruity cargo cultists in Cupertino have teamed up with fashion house ISSEY MIYAKE to unveil the iPhone Pocket, which is essentially a knitted phone sock costing more than a halfway decent budget handset.
Foxconn cashes in on AI server boom
Outshines iPhone biz as server demand roars ahead
Contract manufacturing giant Foxconn has posted a 17 per cent surge in third-quarter profits, with AI servers doing the heavy lifting while iPhones took a backseat.
Apple’s iPhone sales disappoint
Cash cow continues to die
The Fruity Cargo Cult Apple has managed another quarter of solid numbers while admitting that the iPhone cash cow is looking a bit sad.
No one wants the iPhone Air
Apple slashes output after buyers give it the cold shoulder
The Fruity Cargo Cult Apple is reportedly slashing production of its iPhone Air after punters decided they’d rather stick with the standard iPhone 17 or the flashier iPhone 17 Pro.
Apple’s M5 pitch leans hard on its AI
Job’s Mob hypes specs
The Fruity Cargo Cult Apple has rolled out new MacBook Pro, iPad Pro and Apple Vision Pro models and stuffed them with a shiny M5, which it claims is finally ready for the AI era.
Apple about to lose grip over TSMC
Fruity cargo cult’s chip clout under threat
The fruity cargo cult Apple may be about to lose its long-held grip over TSMC as Nvidia muscles in with a deluge of orders for high-performance computing parts and AI kit.
Apple prepares for its coronation as Cook eyes "exit"
New king needed as gadgets grow stale
It seems the Fruity Cargo Cult Apple is preparing for a royal succession, with Bloomberg whispering that hardware boss John Ternus is the chosen heir to Tim Cook’s polished aluminium throne.
Samsung and LG Display cash in riding Apple's hype machine
OLED demand spikes as panel makers finally claw back profits
The Fruity Cargo Cult Apple’s latest shiny toy, the iPhone 17, has once again whipped the faithful into a frenzy, and the real winners are Samsung Display and LG Display.
Samsung to dump titanium for aluminium on Galaxy S26 Ultra
Apple blunders drag rivals into costly copycatting
The Fruity Cargo Cult Apple’s titanium phase looks like it is about to claim casualties among its copycat rivals.
Apple’s iPhone factory still a labour horror show
Foxconn accused of dodgy contracts, wage delays and discrimination
The Fruity Cargo Cult Apple is once again facing awkward questions about the way its prized iPhones are churned out in China by its besties Foxconn.