Published in PC Hardware

Asus warns of price hikes

by on06 January 2021

It is all going to go nuts

We have been warning about about GPU shortages for a while, but now it looks like prices are going to go crazy.

In the Asus DIY PC Facebook group, Asus technical marketing manager Juan Jose Guerrero III warned that prices for the company’s components will increase in the new year.

He said that prices will rise across the board and “additional models” may also wind up receiving price increases as well.

“Our new MSRP reflects increases in cost for components. operating costs, and logistical activities plus a continuation of import tariffs. We worked closely with our supply and logistic partners to minimize price increases. ASUS greatly appreciates your continued business and support as we navigate through this time of unprecedented market change.”

Some of these price rises are going to be dumping an extra $100 on a $900 chip. Videocardz found a wide swathe of GeForce RTX 30-series graphics cards now listed at much higher prices on Asus’s own website.

The Asus ROG Strix RTX 3080 launched at $850, for example, is still showing at that price on Best Buy’s website, but is now listed at $930 on Asus’s website, as well as B&H Photo and Newegg. Other GPUs see similar markups. The Asus TUF RTX 3060 Ti we reviewed (and loved) at $460 now costs $530 at Newegg, making it more expensive than the step-up $500 GeForce RTX 3070 Founders Edition.

Either way it is looking like a bad time to build your own rig.

Last modified on 06 January 2021
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