Published in PC Hardware

THX and Qualcomm team up

by on10 April 2018

Want to make some next-generation noise

THX - which is better known for movie and consumer electronics - has teamed up with Qualcomm to create an end-to-end THX Spatial Audio workflow using MPEG-H for the delivery of next-generation immersive audio experiences at NAB 2018.

According to the pair, the THX Spatial Audio Platform is an end-to-end universal positional audio solution built with the flexibility to support legacy (channel-based), emerging content formats (object-based and ambisonics) and open standards across mobile, PC and consumer electronic devices.

The platform is comprised of capabilities for content creation, MPEG-H encoding and decoding and a robust set of features to improve audio playback experiences over a wide range of consumer devices, all of which can be integrated into existing content creation and distribution workflows.

THX and Qualcomm will be showcasing the tools necessary to enable the seamless transition to MPEG-H using the THX Spatial Audio Platform as the next generation audio standard for content creators, broadcasters, video and audio streaming service providers and device manufacturers.

They say they have created spatial audio platform capabilities including the encode, decode, and transport of immersive audio using MPEG-H.

The system can capture, encode, decode and simultaneous delivery of live content for VR and linear television, use Pro Tools plug-ins using a combination of objects and ambisonics to create immersive audio experiences and measure, create and deliver personalised Head-Related Transfer Functions (HRTFs) optimised for the listener.

A cost effective solution for the industry to deploy, the capabilities of the THX Spatial Audio Platform will help accelerate the transition to MPEG-H and make next generation entertainment experiences more accessible to consumers without compromising audio fidelity on mobile, PC and CE devices, Qualcomm said.

Last modified on 10 April 2018
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