Atoms used in tablets and smartphones will now feature Atom x branding, so depending on the spec, they will end up with Atom x3, x5 or x7 branding.

We were never huge fans of Intel’s CPU branding, but the move makes sense, as it will make life easier for the average consumer, already familiar with Core branding.

However, just as it looked like Intel would harmonise branding across its huge CPU portfolio, it launched the Broadwell-based Core M, which features completely different branding, giving us something to complain about once again.

It is unclear when the new Atom brands will be applied, but upcoming Cherry Trail parts seem like a good place to start.