Published in PC Hardware
Intel might finally cut Ultrabook chip prices
In the wake of back-to-school shopping spree
According to a report over at Xbitlabs.com, it appears that Intel might have finally buckled under ODM pressure and decided ti reduce prices of its ultra low-voltage Core i3 Ivy Bridge CPUs.
Citing a report by an analyst with Wiliams Financial Group, Intel will reduce the price of its Core i3 ULV chips by US $25 to $27, which does not sound like much, but actually represents a 11-percent slash if you take a look at Intel's Core i3-3217U 1.8GHz dual-core CPU. Currently, Intel's Core i3-3217U is the only Core i3 mobile chip with 17W TDP that fits in the Ultrabook picture and goes for US $225.
Intel has been trying to lower Ultrabooks pricing for quite some time and has recently suggested a switch from expensive materials to plastics, but this did not go well with ODMs and neither did the idea of reducing already low profit margins.
It is still left to be seen will the new price cut have any impact on the market, but considering that the back-to-school shopping is just around the corner, Intel might be looking to score by volume and not by price.