Published in Mobiles

Chinese mobile phone makers surrender French markets to Samsung

by on09 May 2023

OPPO and OnePlus cut French Connection

Rumours that Chinese firms OPPO and OnePlus had enough of France and were starting to downsize their operations have proven true.

According to Frandroid, OPPO and OnePlus have let go of their external marketing and sales employees in France.

These were the people responsible for highlighting their products in retail stores, and their job is to highlight product features in stores, train retail staff, and convert buyers from other brands.

This is reportedly a really important role in European countries since smaller smartphone brands can’t see enough sales without them when they are up against massive brands like Samsung.

It looks as if OnePlus and OPPO want to clear its current inventory and retailers are not expecting to get any shipments of any of the new phones launched by the Chinese firms.

When the publication talked to some sales employees, they claimed that no new phones launched by OnePlus and OPPO in China were coming to France, which probably means that they are ending sales of smartphones in the country.

While the companies had claimed that they were temporarily halting sales in Germany due to a patent lawsuit filed by Nokia, it is now looking like they may exit France and other European markets.

This is good news for Samsung as its smartphone sales could increase, owing to lower competition.


Last modified on 09 May 2023
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