Published in Mobiles

Samsung sells more phone components

by on28 August 2019

Targets Huawei, Xiaomi, Oppo and Vivo to make up for lost sales

Samsung Electronics is expanding its supply of smartphone components such as camera image sensors and display panels to Chinese phone makers.

Though Samsung is still the largest seller of smartphones in the world, it has been struggling with sluggish market conditions and the rise of Chinese phone makers so to get around the problem it is flogging them bits so they can make their own.

Samsung recently announced Xiaomi, the world's No.4 smartphone maker, will use Samsung's ISOCELL Bright GW1 image sensor for its new Redmi smartphone. The GW1 sensor is the industry's first 64-megapixel image sensor for mobile devices.

The Korean company also said it developed the world's first 108-megapixel image sensor for mobile devices and Xiaomi will use the ultra-high resolution image sensor for its forthcoming smartphones. Oppo, the number five phone maker, also decided to use Samsung image sensors.

An image sensor is an electronic device that converts the light received by the camera into a digital image. Sony  currently dominates the market with about a 50 percent market share, while second placed Samsung has about 20 percent. Given the global complementary metal oxide semiconductor (CMOS) image sensor market is expected to grow to $19 billion by 2022, according to data from IC Insights, Samsung is increasing its cooperation with Chinese makers to boost its market share.

Besides image sensors, Samsung Display will also supply its OLED display panels to Chinese makers, including Huawei. Samsung Display will supply its OLED panels for Huawei's upcoming Mate 30 and Mate 30 Pro smartphones.

Huawei has used Samsung Display panels for its P20 and P30 smartphones but this is the first time the company has used Samsung panels for its flagship Mate smartphones.

Huawei's use of Samsung Display panels for its high-end product is seen as rare given the Chinese maker had procured OLED panels from Chinese display maker BOE.

Kim Dong-won, an analyst at KB Securities, analyzed Huawei decided to adopt Samsung's OLED panels away from BOE as the firm had said Huawei decided to adopt the Samsung Display panels as it "experienced quality issues."

"Huawei is likely to use Samsung Display's OLED panels for its new flagship smartphones Mate 30 and Mate 30 Pro. Huawei is estimated to choose Samsung Display as its main OLED panel supplier after experiencing a product quality issue", the analyst said.

Last modified on 28 August 2019
Rate this item
(0 votes)

Read more about: