Published in Mobiles

Samsung butters up Chinese market

by on03 April 2017

China's Galaxy S8 smartphone has a bigger memory

Samsung Electronics is buttering up the Chinese market by offering a dedicated version of its new Galaxy S8 smartphone with a bigger memory.

Samsung is expected to launch its latest smartphone with a bigger memory of six gigabytes (GB) for China exclusively in Mid-April.

The Korean tech giant unveiled its two S8 models last week in New York - the S8 and a larger S8 Plus - both of which come with  4GB memory. Chinese consumers tend to play more games and watch videos with their handheld devices, apparently. To be fair we can’t see what you would do with an extra two GB of memory anyway.

Samsung has seen its market share falling in the Chinese smartphone market. Samsung was the No. 1 smartphone vendor there in 2013 with a market share of 19.7 percent, but since then, its dominance has steadily declined to five percent in 2016 - the sixth best -  due to the meteoric rise of Chinese rivals such as Oppo, Vivo and Huawei, which are offering cheaper yet competitive products.

Koh Dong-jin, the president of Samsung's mobile communications business, also stressed the importance of the Chinese market.

"China was our third biggest market three years ago, but we are struggling there now," he told a press conference in New York, last week. "Having regrouped, we are trying to make a comeback."

Samsung is scheduled to hit stores on 21 April in the United States, Canada and Korea. And the new Galaxy phone will be available in all of Europe and some other countries, including Singapore and Hong Kong, on 28 April.

Last modified on 03 April 2017
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