Published in Mobiles

Asustek thinks it can shift more ZenFones

by on23 April 2015

That was Zen and this is now

Asustek thinks it is onto a winner with its Zenfone range and has raised its internal shipment forecast for 2015 from 25 million units to 30 million.

According to Digitimes, shipments of Asustek's new ZenFone 2-series smartphones will reach two million units in May after their launch in March.  Sales are expected to increase by 2.5-3 million units in June.

Asustek has been increasing its orders to the upstream supply chain recently and because it is buying more it can get cheaper prices.

The Zenfone normally has an Intel chipset but Austek has now expanded the chipset sources to include Qualcomm.

Asustek is expected to ship 300,000-500,000 units of its ZenWatch- and VivoWatch-series smartwatches in 2015, the sources estimated.

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