Published in IoT

Apple poaches Facebook’s AR spinner

by on28 December 2021

Feed up with drinking from one poisoned chalice picks another

Apple has poached Facebook’s communications and public relations lead Andrea Schubert for its augmented reality (AR) products.

The move has been seen by the Tame Apple Press as conclusive proof that Jobs’ Mob is about to invent artificial reality glasses years before anyone else.

Schubert's LinkedIn page indicates that she's been working for Facebook for nearly six years which makes AR products.

"Meta, with Oculus, has been the market leader in headsets, so such a hire makes sense as Apple nears its launch," Gurman explains.

On both Black Friday and Cyber Monday this year, Meta's Oculus Quest 2 was one of the top-selling products. Not to mention that Meta's Oculus app topped the App Store in the US on Christmas Day, and became the number one free app on the Google Play store today, a potential sign that a significant amount of people received the headset as a gift this holiday.

According to Apple analyst Ming-Chi Kuo, the company's AR headset could launch sometime in 2022, featuring 8K displays and "Mac-level" computing power [which is about the same as a mobile phone]. It will probably cost $3,000 and be geared largely for very wealthy developers at first. We think Schubert will have some difficulty spinning that one.


Last modified on 28 December 2021
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