Casio is targeting the outdoor population while the TAG Heuer wants to get attention of rich people who like gadgets. The TAG Heuer Connected sells for $1500, which is definitely a lot of money for a watch, at least for normal people.
Fossil sells its Fossil Q Founder for $295 and it targets the fashion aware population. At the same time, quite handsome LG Watch Urbane Wearable is selling for $199 and has quite a good look too. Both Fossil Q Founder and TAG Heuer Connected use Intel Atom chips while most other connected watches supporting Android Wear use Qualcomm chips.
Casio wants to sell to active population as its watch is dust, water and shock resistant, probably to a degree. The Smart Outdoor Watch WSD-F10 has a 320 x 300 pixel round display and a true innovation is that the F10 comes with a dual-layer LCD screen that supports monochrome mode.
Once you activate the monochrome mode, you kill all the smart features but you extend your battery life up to a 2 month on a single charge. Once you get to a few percent of battery life with your smart and connected watch, escape to monochrome mode will probably save you a shameful feeling of wearing an Android Wear watch with a dead battery.
You can dive up to 50 meters, not that most of you will ever do this, and the watch comes with pressure, compass, and accelerometer sensors. It is quite logical that the watch doesn’t come with GPS as this is one of the biggest battery hogs to date on any device.
Casio will give you a set of unique watch faces and we like the fact that it has dedicated apps and tools buttons on the watch. Casio will start selling the Casio Smart Outdoor Watch WSD-F10 on March 25 at 12:00 am EST on Google Play Store, Amazon, REI Co-Op, and Casio's own store, for US customers.