For those who came in late, Exos worked with Adidas on its line of wearables, including the MiCoach Elite wearable system. It has worked with the military, the Chinese Olympic Committee and a whole host of other industries adding up the number and dividing by its shoe size.

Intel and Exos want to work on the way data recorded by Intel-based fitness products is delivered back to the user. Users of wearables do not get much in the way of actionable data.

Exos worked with Chipzilla on its performance and health plans for Intel employees along with collaborating on Intel's Vitality Programme.It will be interesting to see what they come up with. More likely it will be the next generation Basis Peak or something which can make better use of Intel's Curie processor.