We have heard rumours of prices returning to normal and now Asus has stated that it’ll soon be reducing the prices of its graphics cards across the board.
Asus noted that it has been dropping pricing across all its different models of graphics cards, and that the firm is “reducing MSRP aggressively” right now.
This means that we should see price cuts on Asus products soon, and if it is doing this then other card manufacturers will follow.
A supply chain expert, Dr Thomas Goldsby (of the Haslam College of Business, University of Tennessee), told PC Gamer: “A supplier out there will get nervous that they are sitting on considerable supply for an item that has a limited shelf life (with newer cards entering the market) and will make the move to clear out that excess inventory.
“Peer suppliers will then have to follow that lead. And back to equilibrium we fall.”
Nvidia recently said cost savings were being passed on to third-party graphics card makers, and that’s part of a bigger picture where GPU price reductions are occurring more often across different models, and starting to come down much closer to normal levels (recommended pricing, in other words).
UK retailer, Box said that by the end of April, or start of May, GPUs should start on a path where they “return to a more attractive price.”