Published in Graphics

Nvidia moves against the miners

by on22 January 2018

Suggests retailers limit sales

Nvidia appears to have had enough of bitcoin miners forcing up the prices of its GPUs and is starting to make a few half-hearted moves to reassure gamers it still wants their money.

Nvidia is asking retailers to sell a maximum of two graphics cards (of the same model) per person, to cut back on bulk orders from virtual currency miners.

The GPU maker said that it was behind gamers when it comes to the current GPU stock and pricing problems. In a comment to German tech site ComputerBase, the company said: “For Nvidia, gamers come first. All activities related to our GeForce product line are targeted at our main audience.

“To ensure that GeForce gamers continue to have good GeForce graphics card availability in the current situation, we recommend that our trading partners make the appropriate arrangements to meet gamers’ needs as usual.”

The two-card purchasing rule is just a suggestion and retailers might not enforce it, particularly as there is no comeback if they don’t. Most retailers don’t really give a dingo’s kidney who is buying their products so long as they get money.

At least Nvidia is letting gamers know that it hasn’t forgotten about them, GPU prices are starting to get silly thanks to the excessive demand. Of course,making more cards does not appear to be an option.

The GeForce GTX 1070 is $889 and it is supposed to have a recommended price of around $380.

Last modified on 22 January 2018
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