According to the Korea Herald, the stretchy screen will be useful for everything from wearables to in-car displays, and could also lead to a new generation of wearable devices that can be knocked or dropped and simply move back into place.
When the screen is pressed from above, the screen is dented like a rubber balloon, then returns to its original flat shape, the firm said.
Samsung was showing off the panel at the Society for Information Display 2017 event in the LA Convention Centre.
Current flexible OLED can be transformed in only one side, but this stretchable OLED can be curved, bended or rolled - on both sides, above and below.
Samsung is also exhibiting a 5.09-inch OLED with 'glassless' stereoscopic 3D, and a new 1.96-inch 4K LCD whose high 2,250 pixels per inch density could be ideal for virtual reality.