Published in Graphics

Samsung Display bets on VR and AR

by on26 October 2016

Push for OLED

Samsung Display thinks that VR and AR could be the technology needed to push mobile OLED panels.

Park Won-sang, Samsung Display’s principal engineer, told the assorted throngs at the International Meeting on Information Display in Seoul that the company expects the mobile OLED market to grow as virtual reality and augmented reality applications become more popular.

Park is working on ways to increase energy efficiency for high power consumption of VR panels. Apparently this is putting a real spanner in the works of the technology for mobile.

Samsung Display is also attaching importance to augmented reality as it allows for innovative applications that combine the digital and real world.

The issue with this technology is that it seems to cause eye problems including eye strain and dry eyes as they must focus on panels from a short distance in a dark environment. That’s one of the augmented reality pain points that Samsung is working to address, he said.

Last modified on 26 October 2016
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