Published in Graphics

Nvidia is 65 percent Parallel company

by on23 September 2010

GTC 2010: Only 30 for Visualisation

Jen Hsun Huang had some astonishing news today, something that caught even the knowledgeable people inside Nvidia off guard. He said that today Nvidia is a 65 percent parallel company, some 30 percent visual and the rest I guess goes to mobile aka Tegra. This is not entirely correct as in its previous breakdowns Jensen reminded us many times that Tegra and ARM are Nvidia’s future.

This is how Jensen divided the importance and Nvidia’s involvement in its three pillars of the company; parralel computing, visual computing and mobile. This explains a lot and why Nvidia let the Fermi fiasco happen, as you can see that a lot of engineering and especially software talent nowadays cares more about CUDA and rarallel computing than about games.

This is a huge commitment to something that still has to make some serious money or should we say any serious money. Just to remind you, Nvidia currently lives from its visualisation (Geforce and Quadro) money and the rest of the revenue is quite insignificant to its financial performance, so 65 percent commitment better score some serious results or otherwise Nvidia’s might be in big trouble.

We are sure gamers won’t be happy about it, but this is Nvidia’s long term strategy, that is what the boss is telling us.
Last modified on 23 September 2010
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