Published in Gaming

AMD signs new sponsorship deal with Fnatic eSports team

by on23 May 2018

Now to include Ryzen and Radeon brands

AMD has extended its reach into eSports with a new deal signed with well-known Fnatic eSports team, which will make the company an exclusive hardware partner with motherboards, GPUs, CPUs, and laptops.

Bear in mind that this not a new deal as AMD and Fnatic are celebrating three years of sponsorship. The deal, on the other hand, will include both AMD's Ryzen and Radeon brands and mark AMD's¸further expansion into competitive gaming.

While every Fnatic team across all game titles will have to wear AMD's badge on their jerseys, they will also produce original content so expect a lot of marketing material with AMD's Ryzen and Radeon featuring Fnatic star gamers.

"Fnatic is extremely proud to have AMD, a premium gaming hardware brand, on our side for the third year now," said Wouter Sleijffers, CEO at Fnatic. "AMD and Fnatic both share a passion for high performance and top quality gaming hardware. Recently, Fnatic won the European Sponsorship Award and the exciting partnership with AMD was a big catalyst for this achievement. Fnatic will always strive to excel on-stage and off-stage, to bring maximum results for our fans and partners alike."

"As a true leader in the global professional esports movement, Fnatic demands the best, leading to this agreement for AMD to be their exclusive gaming hardware partner,” said John Taylor, CMO, AMD. “The AMD Ryzen and Radeon brands bring innovation, leading edge performance and superior visual experiences to PC gaming. We look forward to another year supporting Fnatic with AMD Ryzen processor- and Radeon graphics-powered PCs, allowing Fnatic teams to excel at competitions as well as play the best they can every day."


Last modified on 23 May 2018
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