Do nanometers matter?
Published in PC Hardware
Thursday, 25 June 2020 11:00

Do nanometers matter?


Analysis:
Interesting marketing that works

I have been around to vividly remember 350 nm and the first Pentium and AMD K5/K6 processors, and since that time, I have tracked the microprocessors and GPU market. It went swiftly from 350 to 250nm and later to 180, 130, 90, 65, 45, 32nm, and 14nm. It took some ten significant geometry shrinking and power reductions to get to 10nm and even to get to 7nm. Apple, in collaboration with TSMC, is just months away from announcing 5nm chips, but the real question is, do nanometers matter?

Two more Intel GPU marketing people leave the company
Published in News


Chris Hook and Heather Lennon

Two more senior Graphics Marketing people are leaving Intel, Chris Hook and Heather Lennon.

Nuvia ARM server startup hires Jon Carvill
Published in PC Hardware
Monday, 25 November 2019 20:24

Nuvia ARM server startup hires Jon Carvill


Austin office and Jon Masters from RedHat IBM

Nuvia is the new name that can disrupt the fallen ARM server market, and just ten days after announcing the company, it made another significant announcement. Nuvia hired Jon Carvill as Vice president of Nuvia marketing and Jon Masters from RedHat IBM as Vice President of Software and opened an office in Austin (home of AMD and Samsung).  

Godfrey Cheng goes to TSMC
Published in PC Hardware
Tuesday, 30 July 2019 08:53

Godfrey Cheng goes to TSMC


Head of Global Marketing


Godfrey sounded surprised when I mentioned that I still remember our first meetings when he was running the marketing for the legendary ATI AllinWonder cards, but at the time in the early 2000s, these were some of the most prominent cards ever created. They could do a TV-out.

Jon Carvill is VP of marketing at Intel
Published in News
Wednesday, 28 November 2018 22:50

Jon Carvill is VP of marketing at Intel


Long term industry veteran rejoins Intel

The exact title of Jon Carvill's new venture is the VP of Marketing for Technology Leadership and he started this job after leaving Facebook as the Director of Technology Communications. Jon is just destined to work in the chip industry, he just knows and likes it too much.

Chris Hook joins Intel
Published in Graphics
Sunday, 29 April 2018 20:54

Chris Hook joins Intel


Leading marketing for visual and dGFX

Chris Hook departed AMD after 17 years with ATI – AMD (DAMMIT) and  will start on the Mayday at Intel.

It's the death of the cookie monster
Published in News
Wednesday, 07 March 2018 10:45

It's the death of the cookie monster


Most marketers don't consider them reliable.

More than 60 per cent  of marketers believe they will no longer need to rely on tracking cookies and it looks like a 20 year old desktop based technology is about to die out.

Robots are plagued with vulnerabilities
Published in News
Wednesday, 23 August 2017 10:57

Robots are plagued with vulnerabilities


Companies tell world “go stick your head in a pig”


Robots are shipping with shedloads of vulnerabilities that no one seems to care much about.

LG plans big G5 marketing push
Published in Mobiles
Wednesday, 24 February 2016 10:08

LG plans big G5 marketing push


Does not want to lose on this one

If you haven't heard about LG's new G5 smartphone, chances are you are going to hear about it a lot over the coming months.

One Plus two invitation farce continues
Published in Mobiles
Tuesday, 28 July 2015 12:31

One Plus two invitation farce continues


We are so cool you cannot buy us

The One Plus the company behind One Plus One phone managed to get a lot of attention with its One Plus One phone.