Published in AI

Apple looks to another company to provide it with AR tech

by on07 June 2023

Help we are running out of ideas

While the Tame Apple Press is doing its best to advertise Job’s Mob’s overpriced VR specs which will be apparently released next year, the company has rushed out and bought some existing tech.

According to a post from the CEO's private Instagram account, Apple has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the US military.

Mira is known for providing headsets used on Mario Kart rides in Super Nintendo World at Universal Studios Japan and Universal Studios Hollywood.

The purchase is odd as it comes a day after Apple unveiled the Vision Pro, a $3,499 mixed-reality headset that the company has billed as a new spatial computing platform.

It's unclear how much Apple paid for Mira, which raised about $17 million in funding to date. At one point, Jony Ive, Apple's former design chief, was an advisor to the startup.


Last modified on 07 June 2023
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