Despite the fact that tablet sales are clearly going the way of the netbook, Tim Cook told British people that tablets are still game changers and will replace PCs. Apparently it says so in the book of Jobs.
“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?" asked Cook.
Well for starters Tim, you can’t type on a Tablet, you can’t lay out documents, gaming on tablet is pretty crap, the screen is too small and it runs like an asthmatic ant with a heavy load of shopping. In fact the answer to the question is why the hell would you want to replace a PC with a keyboardless netbook?
Of course Cook was probably not talking about your average tablet. He was trying to convince people that his more expensive Surface Pro, er the iPad Pro knock off is worth flogging a kidney for.
"Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones."
Many, many people? It has not been out a day or so and Tim already claims it is already replacing the P. We cant say we have noticed.
Cook says the iPad Pro is targeting two groups of PC users – designers (specifically anyone who draws) and those who only use their PC for film and audio.
It is an intriguing idea for a target market and if it were true. It would mean that Apple has finally found a use for the pointless technology. What sort of graphics designer creates anything on a screen that small? How can you run film and audio on a device with that spec?
If Cook were to put his money where his mouth is he would immediately pull Apple’s own Mac range. After all who needs PCs now? Yet Apple’s Mac range is still doing rather well for Apple. That would not be happening if everyone was rushing to buy tablets.
Apple has a history of talking pure marketing rubbish even when it knows it is untrue. My favourite was the audiophile Steve Jobs claiming that he had replaced his six-figure Wilson Audio speakers with an $150 Apple boom box because the sound quality was so good.
But Cook must think he is King Canute if he can turn people back to tablets after the tipping point for the technologies slide to obscurity has past.