Published in AI

Lenovo wants MSI's gaming notebooks

by on15 May 2015


Hardware empire building

Lenovo wants to write a cheque to buy MSI's successful gaming notebooks business,

Word on the street, hotly denied by MSI is that Lenovo is interested in acquiring MSI's gaming notebook business unit to raise its competitiveness. It has made an offer which has not been turned down yet, reports Digitimes 

Lenovo, who is a major client of MSI's ODM/OEM business, and both sides are still negotiating over the proposed acquisition.

MSI's success prompted Acer, Asustek Computer and Toshiba to start developing such products for the market. This has led Alienware to pull finger and get more aggressive to defend its position.

Traditional notebook demand has been weakening but sales of gaming notebooks and related peripherals have been growing and contributing strong profits.

MSI may start facing fierce competition from Dell, Acer and Asustek in the gaming notebook industry in the near future and it might flog the business off while the going is good.

This would give it more time to focus more on its motherboard and server businesses and perfect its recipe for strawberry jam.

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